A statement of Assertion \((A)\) is followed by a statement of Reason \((R)\). 
 
Choose the correct option
 
Assertion \((A)\): If \(3:4 :: 12:16\), then \(3 \times 16 = 4 \times 12\).
 
Reason \((R)\): If \(a : b :: c : d\), then by cross multiplication \(ac = bd\).