A customer visits a local market where the prices of vegetables vary directly in proportional to their weight. At one stall, she finds that 7\(kg\) of potato is \(₹\)504. The price remains uniform for any quantity purchased.
 
Use the information to answer the following questions.
 
1. If \(a : b = c : d\), which of the following is ALWAYS true?
 
2. What is rule of three?
 
3. What will be the cost of 28\(kg\) of potato?
 
4. What quantity of potato can be purchased for \(₹\)1296?